Posts

High Search Engine Rankings

Getting high rankings in the search engines is going to be more of a challenge since Google  decided that article marketing, blog postings and similar back link strategies are not as highly rated as they were previously. So this leaves many would be marketers with a dilemma in that if they use new methods which work today will they find themselves penalized tomorrow by the likes of Bing, Yahoo and Google when new evaluations of SEO are introduced.  After all, article marketing, creating back links via Hubpages and (Squidoo before they went into liquidation) were all fairly standard methods proposed by most SEO strategists in the past. Yet now with new algorithms being developed by the search engines many of these methods will no longer produce the goods when it comes to ranking well and therefore getting visitors to your site.  In fact there is every possibility that the opposite effect may occur where these very strategies could now harm your carefully craf...

How much time is needed to run a successful internet marketing business?

Time is something that is a most important factor when considering starting up an internet marketing business.  For instance, could you realistically achieve a reasonable income if you were only able to devote 20 minutes per day to the task?  20 minutes per day equates to approximately 10 hours a month.  This isn't an enormous amount of time for any business so is it a feasible target? Perhaps the secret to success in internet marketing is in the timing as it is in most things in life even if it is only 20 minutes per day.  So if you are interested in creating an internet marketing business but see time as an issue, ie you cannot afford to spend more than 20 minutes a day as long as you persevere you may achieve your ambitions. If you spend your 20 minutes in researching something about which you are passionate you are more likely to succeed.  Bear in mind that you may have to continue for several years before seeing your online business succeeding.  Do...

Google Panda impact on affiliate marketing

For long enough if you had a web site and a basic knowledge of SEO you could probably make a decent living promoting products through affiliate marketing .  Since Google has become a major force on the web things have become a lot more complicated.  Now you have to be aware of how Google reacts to your whole website in order to survive. If you understand the new order you can accommodate the changes into your marketing efforts and continue to profit from marketing on the web.  Google is only making changes like Panda in order to give its customers a better experience when using its search engines.  After all the reason Google is the most used search engine is down to the fact that it gives in most cases the most accurate results.  Google is wanting to provide the best user experience for its customers and it is intent on doing this even if this leads to many websites seeing a dramatic drop in traffic.  The fact is that some major websites did see major ...

Some benefits of location based software

Location based apps such as foursquare , gowalla , loopt and forkly let you find interesting places near to your current whereabouts.  You can find restaurants, cafes and other places of interest simply by using this type of app.  The benefits to vendors at the various places you could visit, whilst in a particular location, are immediately apparent.  Primarily because, with this location based technology, you can quickly locate somewhere to eat, stay or buy that next important must have item.  Importantly that decision to visit is often  based on others users experiences either via reviews or by liking a particular venue.  The vendors get a sale by being found by the app and the customer is happy because the app finds appropriate places to visit within easy reach of their current location. From a marketing point of view you could see this kind of  location based solution as a win win situation.  However from the vendor's viewpoint the advantage...

Google’s response to article marketing spinners and other dubious SEO techniques

When you think about it Google is always looking for ways to improve its users experience when searching for relevant content.  More and more sophisticated algorithms are being developed  by  Google as it constantly battles with dubious search engine optimisation techniques.  Search engine optimisation methods which are in effect ensuring that the user experience searching for quality and relevant information is less rather than more satisfactory. One such dubious method is article spinning.  The idea behind article spinners is that you can write one quality article and then use alternative words and phrases to make many copies of the article with specifically designed software for the task.  In effect the basic content or message  of the article remains the same only the words are changed for the benefit of the search engines.  This assumes that Google, Bing and other well known search engines are incapable of detecting that the article is just...

Is Hotmail’s Sweep facility the answer to an overcrowded Inbox?

Is your inbox always full of new mail even if you have only cleared it hours before?  Well perhaps the new option from Hotmail called Sweep is what you have been waiting for.  Sweep will automatically put mail into folders you designate  so you can keep your inbox uncluttered. If you have lots of mail from sources which you would not currently define as junk but at the same time don’t want to read every time they  send  you mail then Sweep is the answer to your problem. Sweep will put all their output into the folder you tell it to.  This can be a specific folder for that organisation or individual.  Alternatively you can choose to send the mail to a general folder such as finance, sport or whatever you deem will define the content. Some mail arrives a daily basis but perhaps you only occasionally want to read the content. For instance if you know that you only want to read a weekly summary that always comes on a Saturday you can dip into the folde...

Is auto blogging software a useful internet marketing strategy?

Wouldn’t it be wonderful if there was a way to completely automate your internet marketing business?  Well according to a lot of websites out there all you need to do is spend less than a $100 for a magical software program that will generate all the articles you could ever desire for your niche.  However, even the most basic research on Google shows that most who have tried these systems are at best disappointed and at worst end up having to remove such automated content from their websites.  Why? Well to put it simply Google doesn’t want to feed its users with information which is either a regurgitated  article or bits of different articles which have been put together by a computer and  just don’t read well.  Then there are the systems which will basically  search the web for relevant articles for your niche and post them on your website automatically.  Google doesn’t rate this kind of activity very highly either and it usually results in you...