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Showing posts from February, 2011

The importance of an email marketing strategy

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Internet marketing is simple in some respects and very difficult in others.   Let me explain.  Firstly the concept behind internet marketing is that you communicate with potential clients via a website, blog or some social media method such as Twitter or Facebook.  This part of internet marketing is simple in that most beginners can quickly learn the basics of how to set up a website etc and then start to promote a product or service. Now for the difficult bit.  How do you attract customers to your web presence when there are millions of websites out there?  If search engines such as Google and Bing are involved then it is either through organic searches or pay per click.  Either way this will involve time and in the case of pay per click an immediate outlay of cash. So you want to ensure that once you have obtain a visitor to your website you maximise what may be otherwise be a fleeting experience.  One of the most popular methods of ensuring visitors return to your website is