The viability of adding AdSense to your website

Google have been monetising websites with AdWords since 2000 and with AdSense since 2003. AdWords enable you to advertise on the Google search engine in possibly a more preferential position than you would have normally achieved through your own website's ranking. 

AdSense on the other hand provides AdWords advertisers with the ability to place banner ads on your website.  This should normally be relevant to the kind of website you own and these ads are placed according to algorithms created by Google.   Because of this, there is also the possibility that the ads displayed may not always have a relevancy to your particular market.  They are just targeted at the user's personal interests based on their internet usage.

If your are interested in setting up an AdSense account you will need a gmail account and be over 18.  As AdSense is promoted on websites you need to have at least a WordPress or Google Blogger account.  Again, bear in mind that you  do  need to have a realistic level of traffic to ensure an income from AdSense. 

Note  that you will be  probably approved for an AdSense account if you have at least twenty good articles which are between 500 to 1,000 words each.  You should normally have a blog or website which has at least six months history although you could get approval earlier depending on the quality of your content.

In a way, AdSense may not be applicable if you have a high quality site but you have a low traffic level. This is because the level of payment is based on the number of clicks made on the ads.  If your website is currently not getting a  significant number of daily visits then merely having an account would not result in a viable income stream. 

In fact you have to generate at least  $100 worth of clicks before any payment is received at all. To earn $100 could require around 40,000 page views which could potentially generate 400 clicks at 25 cents each. This level of views could possibly be obtained if you had at least 400 or 500 quality articles on your website or blog.

So if you are interested in setting up an AdSense account you need to consider all of these factors so as to ensure that it is appropriate for your website.

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