The importance of an email marketing strategy

Internet marketing is simple in some respects and very difficult in others.  

Let me explain.  Firstly the concept behind internet marketing is that you communicate with potential clients via a website, blog or some social media method such as Twitter or Facebook.  This part of internet marketing is simple in that most beginners can quickly learn the basics of how to set up a website etc and then start to promote a product or service.

Now for the difficult bit. 

How do you attract customers to your web presence when there are millions of websites out there?  If search engines such as Google and Bing are involved then it is either through organic searches or pay per click.  Either way this will involve time and in the case of pay per click an immediate outlay of cash.

So you want to ensure that once you have obtain a visitor to your website you maximise what may be otherwise be a fleeting experience.  One of the most popular methods of ensuring visitors return to your website is to offer them an incentive via a free product or service.  This may be an e-book or a mini-series on the niche subject of your website.  Either way you want to ensure that the visitor gives you at least a first name and an email address via an opt in box so that you can start to build a relationship.

Only a  good auto responder package will ensure that your emails are delivered 99% of the time.  There is nothing more frustrating than having a poor auto responder which has a low delivery because your email ends up in a spam box.

Email marketing with auto responder software such a Aweber will provide you with the peace of mind in knowing that you will have a reliable and trustworthy partner in your internet marketing success.

For a 30 day trial for as little as $1 you can try out the benefits of Aweber.  There is more information on this special offer here.

Comments

Post a Comment

Popular posts from this blog

Google’s response to article marketing spinners and other dubious SEO techniques

When you think about it Google is always looking for ways to improve its users experience when searching for relevant content.  More and more sophisticated algorithms are being developed  by  Google as it constantly battles with dubious search engine optimisation techniques.  Search engine optimisation methods which are in effect ensuring that the user experience searching for quality and relevant information is less rather than more satisfactory. One such dubious method is article spinning.  The idea behind article spinners is that you can write one quality article and then use alternative words and phrases to make many copies of the article with specifically designed software for the task.  In effect the basic content or message  of the article remains the same only the words are changed for the benefit of the search engines.  This assumes that Google, Bing and other well known search engines are incapable of detecting that the article is just one of many other similar copies of th
Read more

Some benefits of location based software

Location based apps such as foursquare , gowalla , loopt and forkly let you find interesting places near to your current whereabouts.  You can find restaurants, cafes and other places of interest simply by using this type of app.  The benefits to vendors at the various places you could visit, whilst in a particular location, are immediately apparent.  Primarily because, with this location based technology, you can quickly locate somewhere to eat, stay or buy that next important must have item.  Importantly that decision to visit is often  based on others users experiences either via reviews or by liking a particular venue.  The vendors get a sale by being found by the app and the customer is happy because the app finds appropriate places to visit within easy reach of their current location. From a marketing point of view you could see this kind of  location based solution as a win win situation.  However from the vendor's viewpoint the advantages are only  significant if they hav
Read more

Six ways to avoid Google's naughty step

There is no way round it.  If you upset Google in some way you will pay for it by having your blog or website downgraded potentially to the equivalent of outer Siberia.   Here are some of the things for  which Google could penalise your site. Buying links to your website This was once a sure fire way to increase traffic to your site.  Google looks for which sites link to your site and the more links the higher you are rated.  Well that was once but not any more.  Low rated sites linking to your site will have the opposite effect to the one desired.  Good links from high value sites are always good, anything else is bad.  Don't ever buy links! Article Spinning Writing good quality articles is what Google wants, isn't it?  Yes that is true, but unfortunately there was once a time when Google could not tell whether an article on one website was the same as an article on potentially numerous other article spinning sites.  The idea behind article spinning was to write a good
Read more