Some benefits of location based software
Location based apps such as foursquare , gowalla , loopt and forkly let you find interesting places near to your current whereabouts. You can find restaurants, cafes and other places of interest simply by using this type of app. The benefits to vendors at the various places you could visit, whilst in a particular location, are immediately apparent. Primarily because, with this location based technology, you can quickly locate somewhere to eat, stay or buy that next important must have item. Importantly that decision to visit is often based on others users experiences either via reviews or by liking a particular venue. The vendors get a sale by being found by the app and the customer is happy because the app finds appropriate places to visit within easy reach of their current location. From a marketing point of view you could see this kind of location based solution as a win win situation. However from the vendor's viewpoint the advantages are only significant if they hav