Posts

Showing posts from 2012

Google Panda impact on affiliate marketing

For long enough if you had a web site and a basic knowledge of SEO you could probably make a decent living promoting products through affiliate marketing .  Since Google has become a major force on the web things have become a lot more complicated.  Now you have to be aware of how Google reacts to your whole website in order to survive. If you understand the new order you can accommodate the changes into your marketing efforts and continue to profit from marketing on the web.  Google is only making changes like Panda in order to give its customers a better experience when using its search engines.  After all the reason Google is the most used search engine is down to the fact that it gives in most cases the most accurate results.  Google is wanting to provide the best user experience for its customers and it is intent on doing this even if this leads to many websites seeing a dramatic drop in traffic.  The fact is that some major websites did see major traffic drops after the intro

Some benefits of location based software

Location based apps such as foursquare , gowalla , loopt and forkly let you find interesting places near to your current whereabouts.  You can find restaurants, cafes and other places of interest simply by using this type of app.  The benefits to vendors at the various places you could visit, whilst in a particular location, are immediately apparent.  Primarily because, with this location based technology, you can quickly locate somewhere to eat, stay or buy that next important must have item.  Importantly that decision to visit is often  based on others users experiences either via reviews or by liking a particular venue.  The vendors get a sale by being found by the app and the customer is happy because the app finds appropriate places to visit within easy reach of their current location. From a marketing point of view you could see this kind of  location based solution as a win win situation.  However from the vendor's viewpoint the advantages are only  significant if they hav