The importance of creating effective call to actions in your email marketing campaigns
Despite all the current buzz around social media and the importance of using Facebook and Twitter email marketing is still a vital part of successfully promoting your products and services over the web. Maintaining a viable link with your customers and potential customers is best served through a well thought out email marketing campaign. When deciding the what and when parts of your campaign do not also forget the importance of a good Call To Action in your marketing efforts. If you are sending out a special offer to your list then you need to have a compelling message in the headline to ensure that as many as possible open the email. This headline should be your first call to action because unless you offer a good reason to open the email, no matter how engaging the content. it will be of absolutely no consequence. So make sure you spend some time thinking of informative and engaging headlines for your email messages. They can be humorous, informative...