Saturday, 18 June 2011

Starting an internet marketing business the right way

Anyone seeking to make a full time income through internet marketing has a number of hurdles to overcome.  There is so much freely available information on the internet concerning making money by internet marketing that you could easily become overwhelmed and confused.

The number of different methods by which you could market a product or service often  narrows down to whether you want to use a paid for service like Google Adwords to promote your offerings or whether instead to want to rely on the benefits of good search optimisation techniques to give you free organic search results.

The danger which most face is in thinking that all that is needed for success is to put up a website, fill it with some relevant articles and wait for the revenue to flow in.  Unfortunately the internet is littered with sites which have been started by such na├»ve would be internet marketers.  They are usually dismayed to find that even when they do get a trickle of traffic nobody actually buys anything that they are promoting.

This is why it is so important to understand that internet marketing is as much a skill, which has to be learnt, as in any other profession.  Nobody would expect to spend a few hours learning how to practice law and expect to qualify as a lawyer  or spend a few days looking through medical books so as to qualify as a doctor.  Yet many think they can glean a few ideas from a couple of websites and end up making thousands of dollars a month with little or no effort in as little as a few days.

Actually that is the problem.  Internet marketing, especially if you intend it to be  a full time business,  is a profession and requires you to go through a considerable learning process if you wish to be successful. The reality is that whatever is worth having in life usually does involve a lot of effort.  As they say no pain, no gain.

Recently I visited a site Market Samurai which does contain a lot of useful information on how to start an internet business.  The site is promoting an automated method of creating and maintaining websites and offers a solid and sensible method for creating an online presence.  Even if you don’t want to commit to buying or even  evaluating their software you could visit this site for the many valuable video lessons it contains on how to start a successful internet marketing business.

I particularly like the way it breaks the down the various elements of the process and enables you to target specific relevant and profitable keywords appropriate to your target niche.  The whole emphasis of the website is to ensure that you are promoting a web presence which is properly set up to target monetary success.  In fact there is a whole section of videos dedicated to monetization which is well worth watching.

If you are new to internet marketing and want to start making money on line, without making all the mistakes that most would be marketers make, I would recommend that you start by watching  as many of these videos as you can find time to.  Just remember that this is only the beginning of a long journey  and you will have to devote many hours, days, weeks and months to the process if you seriously intend to make a success of  your internet marketing business

Below is the first video on keywords which will give you some idea of the quality of the free training on offer.