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Showing posts from May, 2011

The importance of creating effective call to actions in your email marketing campaigns

Despite all the current buzz around social media and the importance of using Facebook and Twitter email marketing is still a vital part of successfully promoting your products and services over the web.  Maintaining  a viable link with your customers and potential customers is best served through a well thought out email marketing campaign. When deciding the what and when parts of your campaign do not also forget the importance of a good Call To Action in your marketing efforts.  If you are sending out a special offer to your list then you need to have a compelling message in the headline to ensure that as many as possible open the email.  This headline should be your first call to action because unless you offer a good reason to open the email, no matter how engaging the content. it will be of absolutely no consequence. So make sure you spend some time thinking of informative and engaging headlines for your email messages.  They can be humorous, informative, intriguing, time relat

The six step method of Internet Marketing

Recently I spent a couple of hours watching a web cast given by two well known and respected gurus of internet marketing.  One is from New Zealand and the other from the United States. The seminar was promoting a new course on internet marketing by the US guru.  He was formerly a chef who had worked long hours and not seen much return for his efforts.  However he loved to cook so that was some compensation for the long hours and low pay.  Now he is as successful internet marketer and guru earning in excess of $400,000 a year from his websites.  From the way the conversation was going he seemed to have followed the path of many successful gurus having spent a lot of time doing things the wrong way before finding success. He bases his eventual road to success on the development of systems which are tried proven and tested.  He believes this  is  the way to achieve success at the highest level which is only achieved by 1% of internet marketers.  Part of the process is to develop website