Saturday, 26 February 2011

The importance of an email marketing strategy

Internet marketing is simple in some respects and very difficult in others.  

Let me explain.  Firstly the concept behind internet marketing is that you communicate with potential clients via a website, blog or some social media method such as Twitter or Facebook.  This part of internet marketing is simple in that most beginners can quickly learn the basics of how to set up a website etc and then start to promote a product or service.

Now for the difficult bit. 

How do you attract customers to your web presence when there are millions of websites out there?  If search engines such as Google and Bing are involved then it is either through organic searches or pay per click.  Either way this will involve time and in the case of pay per click an immediate outlay of cash.

So you want to ensure that once you have obtain a visitor to your website you maximise what may be otherwise be a fleeting experience.  One of the most popular methods of ensuring visitors return to your website is to offer them an incentive via a free product or service.  This may be an e-book or a mini-series on the niche subject of your website.  Either way you want to ensure that the visitor gives you at least a first name and an email address via an opt in box so that you can start to build a relationship.

Only a  good auto responder package will ensure that your emails are delivered 99% of the time.  There is nothing more frustrating than having a poor auto responder which has a low delivery because your email ends up in a spam box.

Email marketing with auto responder software such a Aweber will provide you with the peace of mind in knowing that you will have a reliable and trustworthy partner in your internet marketing success.

For a 30 day trial for as little as $1 you can try out the benefits of Aweber.  There is more information on this special offer here.