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Showing posts from 2011

Google’s response to article marketing spinners and other dubious SEO techniques

When you think about it Google is always looking for ways to improve its users experience when searching for relevant content.  More and more sophisticated algorithms are being developed  by  Google as it constantly battles with dubious search engine optimisation techniques.  Search engine optimisation methods which are in effect ensuring that the user experience searching for quality and relevant information is less rather than more satisfactory. One such dubious method is article spinning.  The idea behind article spinners is that you can write one quality article and then use alternative words and phrases to make many copies of the article with specifically designed software for the task.  In effect the basic content or message  of the article remains the same only the words are changed for the benefit of the search engines.  This assumes that Google, Bing and other well known search engines are incapable of detecting that the article is just one of many other similar copies of th

Is Hotmail’s Sweep facility the answer to an overcrowded Inbox?

Is your inbox always full of new mail even if you have only cleared it hours before?  Well perhaps the new option from Hotmail called Sweep is what you have been waiting for.  Sweep will automatically put mail into folders you designate  so you can keep your inbox uncluttered. If you have lots of mail from sources which you would not currently define as junk but at the same time don’t want to read every time they  send  you mail then Sweep is the answer to your problem. Sweep will put all their output into the folder you tell it to.  This can be a specific folder for that organisation or individual.  Alternatively you can choose to send the mail to a general folder such as finance, sport or whatever you deem will define the content. Some mail arrives a daily basis but perhaps you only occasionally want to read the content. For instance if you know that you only want to read a weekly summary that always comes on a Saturday you can dip into the folder on that day to read the appropri

Is auto blogging software a useful internet marketing strategy?

Wouldn’t it be wonderful if there was a way to completely automate your internet marketing business?  Well according to a lot of websites out there all you need to do is spend less than a $100 for a magical software program that will generate all the articles you could ever desire for your niche.  However, even the most basic research on Google shows that most who have tried these systems are at best disappointed and at worst end up having to remove such automated content from their websites.  Why? Well to put it simply Google doesn’t want to feed its users with information which is either a regurgitated  article or bits of different articles which have been put together by a computer and  just don’t read well.  Then there are the systems which will basically  search the web for relevant articles for your niche and post them on your website automatically.  Google doesn’t rate this kind of activity very highly either and it usually results in your site being downgraded.  These auto bl

Starting an internet marketing business the right way

Anyone seeking to make a full time income through internet marketing has a number of hurdles to overcome.  There is so much freely available information on the internet concerning making money by internet marketing that you could easily become overwhelmed and confused. The number of different methods by which you could market a product or service often  narrows down to whether you want to use a paid for service like Google Adwords to promote your offerings or whether instead to want to rely on the benefits of good search optimisation techniques to give you free organic search results. The danger which most face is in thinking that all that is needed for success is to put up a website, fill it with some relevant articles and wait for the revenue to flow in.  Unfortunately the internet is littered with sites which have been started by such naïve would be internet marketers.  They are usually dismayed to find that even when they do get a trickle of traffic nobody actually buys anythin

The importance of creating effective call to actions in your email marketing campaigns

Despite all the current buzz around social media and the importance of using Facebook and Twitter email marketing is still a vital part of successfully promoting your products and services over the web.  Maintaining  a viable link with your customers and potential customers is best served through a well thought out email marketing campaign. When deciding the what and when parts of your campaign do not also forget the importance of a good Call To Action in your marketing efforts.  If you are sending out a special offer to your list then you need to have a compelling message in the headline to ensure that as many as possible open the email.  This headline should be your first call to action because unless you offer a good reason to open the email, no matter how engaging the content. it will be of absolutely no consequence. So make sure you spend some time thinking of informative and engaging headlines for your email messages.  They can be humorous, informative, intriguing, time relat

The six step method of Internet Marketing

Recently I spent a couple of hours watching a web cast given by two well known and respected gurus of internet marketing.  One is from New Zealand and the other from the United States. The seminar was promoting a new course on internet marketing by the US guru.  He was formerly a chef who had worked long hours and not seen much return for his efforts.  However he loved to cook so that was some compensation for the long hours and low pay.  Now he is as successful internet marketer and guru earning in excess of $400,000 a year from his websites.  From the way the conversation was going he seemed to have followed the path of many successful gurus having spent a lot of time doing things the wrong way before finding success. He bases his eventual road to success on the development of systems which are tried proven and tested.  He believes this  is  the way to achieve success at the highest level which is only achieved by 1% of internet marketers.  Part of the process is to develop website

The importance of an email marketing strategy

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Internet marketing is simple in some respects and very difficult in others.   Let me explain.  Firstly the concept behind internet marketing is that you communicate with potential clients via a website, blog or some social media method such as Twitter or Facebook.  This part of internet marketing is simple in that most beginners can quickly learn the basics of how to set up a website etc and then start to promote a product or service. Now for the difficult bit.  How do you attract customers to your web presence when there are millions of websites out there?  If search engines such as Google and Bing are involved then it is either through organic searches or pay per click.  Either way this will involve time and in the case of pay per click an immediate outlay of cash. So you want to ensure that once you have obtain a visitor to your website you maximise what may be otherwise be a fleeting experience.  One of the most popular methods of ensuring visitors return to your website is